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Growth Marketing Manager


Toronto, Ontario, Canada .
full-time . May 15, 2025

Description

At Borderless AI, we’re redefining global HR with intelligent, AI-powered infrastructure. As our Growth Marketing Manager, you’ll play a pivotal role in scaling customer acquisition, activation, and retention. You won’t just run campaigns, you’ll architect the systems that power them. This is a builder role for someone who wants to operate at the intersection of growth strategy, experimentation, and technical execution.

You’ll be our first full-stack growth hire, reporting directly to the Director of Marketing and working closely with Product, Sales, and Engineering. You’ll own programs across paid, website, content, and lifecycle, while bringing a GTM engineer’s mindset to automation, attribution, and performance.

This is an in-person role based in our downtown Toronto office. We believe in moving fast, learning together, and showing up with energy and ownership every single day.

What You’ll Own

Campaigns & Channel Execution
  • Build and optimize cross-channel campaigns (Google, LinkedIn, SEO, content, email) that convert high-intent leads.
  • Lead website experimentation (CRO), building and launching landing pages using Webflow or similar tools.
  • Own the creative testing roadmap, collaborating with design and content to scale top-performing assets.

Data, Attribution & GTM Infrastructure
  • Own our marketing analytics stack: implement, monitor, and optimize tooling across HubSpot, GA, AirOps, Default, Segment, etc.
  • Build dashboards and reporting workflows to track performance across acquisition, activation, and retention.
  • Connect systems and automate workflows such as lead routing, scoring, enrichment, and reporting.

 Website, Content, and Lifecycle
  • Website: Own CRO strategy, partner with design/dev to launch high-converting pages, and lead experimentation across the funnel.
  • Content: Manage production and distribution of SEO, thought leadership, and campaign content. Turn ideas into traffic and demand.
  • Lifecycle: Architect nurture flows, onboarding emails, and retention campaigns that turn leads into power users and advocates.

What We’re Looking For

  • 2-4 years of hands-on growth marketing experience, ideally at an early-to-mid-stage startup.
  • Strong channel fluency across Paid media, SEO, lifecycle, and CRO.
  • Experience in HubSpot and running technical experiments across the stack, and building automation workflows
  • Comfortable with SQL, Looker, or BI tools, or the curiosity to learn fast.
  • Bias toward action, comfort with ambiguity, and an entrepreneurial mindset.


Bonus Points For

  • Have experience marketing technical, B2B SaaS products, especially those in fast-moving, competitive categories
  • Have worked in early-stage or high-growth startups and are comfortable wearing many hats
  • Have a passion for automation, experimentation, or building no-code/low-code solutions to scale GTM operations
  • Are curious about the intersection of AI and go-to-market strategy, and how it’s changing the marketing playbook


About the Borderless AI team:
  • We're an early stage company and we love to collaborate in person 5 days a week in our Toronto HQ.
  • We offer a healthy benefits & perks package, including free lunch everyday.
  • Customers are the heart of our business, we're obsessed with our customers, and that drives the bulk of our decisions.
  • Big challenges don’t scare us. We’re solving global problems that need creativity, technology, and determination. Be part of the impact!
  • We'll grant you a lot of autonomy and trust, and back it up with meaningful empowerment and support.

We appreciate your interest and application. Only those applicants under consideration will be contacted.

Borderless AI is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, colour, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. 

Reasonable accommodation is available for qualified individuals with disabilities, upon request.



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