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Paid Marketing Specialist
Toronto, Ontario, Canada .
full-time . March 20, 2024
Description
🏠 Who are we?
Borderless AI is the first AI-powered company in the HR and Employment of Record space. Borderless AI helps companies simplify every aspect of managing an international workforce, from onboarding and payroll, to compliance and legal. Our novel AI agent Alberni, is removing compliance, payment, tax law, and onboarding challenges of the past. It can solve complex problems and automate processes in any country around the world within minutes — an important need for the distributed global workforce and employers looking to scale quickly. Alberni has been trained on hundreds of thousands of rows of employment law from Borderless AI's proprietary datasets, and has been enhanced through partnerships with leading global legal and consulting firms.
The HR and Employer of Record markets are continuing to expand at a rapid pace as we see the growing need for distributed, global teams. We have a world-class suite of seasoned executives from some of tech's most prestigious companies, and are continuing to scale our team very quickly. Borderless AI has found product-market fit and we’re excited by our mission to build tooling for the future of HR. Interested in joining our customer obsessed, hardworking, and fast-moving team? Check out the opportunity below.
🦄 The Opportunity:
The Paid Marketing Specialist will be responsible for developing, implementing, and managing paid media strategies that promote our brand, products, and services. You will work closely with the marketing team to create effective campaigns that reach our target audience and achieve our revenue goals. Your role will be crucial in driving MQLs, increasing sales, and maximizing ROI on paid advertising spend. The successful candidate will thrive in a fast-paced environment and has a proven track record of delivering growth at B2B/SaaS companies through demand generation tactics.
🔑Key Responsibilities:
- Plan, execute, and manage paid advertising campaigns across various channels, including Search, Display, Video, Social, Account-Based Marketing, and other relevant platforms.
- Conduct keyword research and audience targeting to ensure campaigns reach the intended audience.
- Monitor campaign performance, analyze data, and make adjustments to strategies as necessary to optimize results.
- Collaborate with the marketing team to align paid marketing strategies with overall marketing objectives.
- Launch integrated, cross-channel marketing campaigns, testing new channels as needed to deliver against goals.
🤩Great Candidates will have:
- Bachelor's degree in Marketing, Business, or a related field.
- At least 2 years of experience in paid marketing, with a strong focus on digital advertising platforms.
- Proficiency in Google Ads, Linkedin Ads, and other advertising platforms.
- Strong analytical skills with experience in tracking and analyzing campaign performance metrics.
- Excellent communication and collaboration skills.
- Ability to work independently and manage multiple campaigns simultaneously.
- Creative thinking and problem-solving abilities.
🌎 About the Borderless AI team:
- We're an early stage company and we love to collaborate in person 5 days a week in our Toronto HQ.
- We offer a healthy benefits & perks package, including lunch everyday
- Customers are the heart of our business, we're obsessed with our customers, and that drives the bulk of our decisions.
- We're taking on tough, global problems within the intersection of HRtech, Fintech & Legaltech that don’t have easy solutions. You’ll have an impact here!
- We'll grant you a lot of autonomy and trust, and back it up with meaningful empowerment and support.
We appreciate your interest and application. Only those applicants under consideration will be contacted.
Borderless AI is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, colour, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances.
Reasonable accommodation is available for qualified individuals with disabilities, upon request.